Must SEO Be Different to B2B Businesses?
B2B businesses tend to approach their marketing strategies in a similar way to directly selling to the consumers. They make use of the same tired, conventional tactics of a direct sales and word of mouth. Often, SEO considerations are simply forgotten. The common belief that SEO is less important in the B2B marketing world is wrong. SEO is among the most powerful tools that marketers posses.
Some research indicates that 61 percent of B2B decision makers will start their process with an internet search. This ought to bring into focus the significance of SEO in the B2B world.
Below are a few SEO strategy tips B2B businesses.
Be a Thought Leader.
To benefit most from your SEO campaign, being a thought leader is a vital step. That makes you the “go-to” person. If anyone has a question that falls in your area of expertise, you will be in a position to answer it as well as even educate them beyond that.
You can also use your daily interactions from that role as a basis for a blog since it’s a great way of sharing your expertise and knowledge with the world. The growth of your blog leads to the growth of your SEO potential as well. You can then make use of this to benefit other websites that are related to your business by linking them.
Aim at the Big 5.
There are many tools available today for assisting you to recognize the vital keywords. You only need to focus most of your SEO resources at raising your score to the top five key words. There are plenty of great keyword research tools available and you need to read more for you to know the most intuitive ones to use.
Use Long Copy.
Among the most frequent mistakes made by companies looking to improve their SEO is utilizing big quantities of short-form blogs and articles. Short copy is good due to its lower cost. Additionally, you can distribute it more widely and the audiences are more likely to read the whole shorter piece.
However, Google prefers longer content when it comes to SEO, so if you want to add some words, you will be able to get some extra benefits. Moreover, longer content allows you to say more, implying you can convey more information about your business and its products in a more thoughtful and emotive manner.
If somebody in your team has extensive SEO experience, by all means, use it. However, that should not keep you from bringing in some big hitters from outside. If you can find some local businesses especially those with B2B SEO experience, you can consult them.
In regards to B2B enterprises, you mostly need to use a different SEO approach. However, some of the tactics and core principles remain unchanged. They only need to be reshaped and adapted for use in a different field.